Advertising & Sponsored Content Policy

Labelling

Paid placements are clearly labelled “Advertisement,” “Sponsored,” or an equivalent plain-language disclosure. Commercial content must be distinguishable from independent editorial content.

What we reject

• Advertising directed at minors or using youth-oriented characters, endorsements or lifestyle appeals.
• Illegal cannabis sales, prohibited marketplace items or unlicensed distribution.
• False, misleading, unsubstantiated health, performance or legal claims.
• Testimonials, inducements, depictions or claims prohibited by applicable cannabis, consumer-protection or advertising rules.
• Creative that undermines responsible use, safety or our community standards.

Partner responsibility

Partners are responsible for the accuracy, rights and legal compliance of submitted creative. We may request substantiation, require changes, refuse or remove a campaign, and separate advertising staff from editorial decisions.

Measurement

Campaign reports use recorded data only. We do not guarantee impressions, clicks, sales or other results unless a written agreement expressly states otherwise.